I-4 Express website

I-4 Express Website

Launch Date: January 14, 2022

Directed content and UX strategy for FDOT’s I-4 Express website—central hub for maps, FAQs, tolling guidance, and real-time updates for Central Florida drivers.

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Launch Note

Overview

The I-4 Express website serves as the central hub for managing public information about FDOT’s new managed lanes through Central Florida.
I led the strategy, design direction, and launch of this site, ensuring it was clear, mobile-friendly, and accessible for thousands of daily commuters.

My Role

• Directed content strategy, UX flow, and design decisions
• Supervised development and coordinated with FDOT project managers
• Created and optimized copy for clarity and searchability
• Integrated real-time traffic updates and interactive maps

Key Features

Results

Since launch, the I-4 Express website has become a trusted resource for Central Florida drivers, drawing tens of thousands of visits monthly and earning recognition from FDOT leadership for its clarity and accessibility.